Setup Google Analytics

Information is power. The more data you have, the better informed you are about your website traffic, the more you can tailor your site for your audience. For example, if you see 90% of your traffic finds your site using the keyword “cat” then it would be a good choice to speak of cats often on your site. Likewise, if the least popular page on your site is about dogs, then it wouldn’t make sense to post additionally dog pages. Your time would be better invested creating additional cat pages.

Google Analytics puts a plethora of information at your finger tips. You can see how people are finding your site, what keywords they search for to find you, what page most people first see when they come to your site, plus tons of other bits of data, all bundled together to help you know your audience and give them exactly what they want.

Add A Google Map To Your Contact / Location Pages

It stands to reason that if people know how to contact you, the better chance  they’ll become a lead, or even a sale. Often times a site’s contact page isn’t given much attention, but if your site is suppose to become your #1 sales lead generator, shouldn’t your contact page give a perspective client every opportunity to get in touch with you?

Adding a Google Map to your site gives your website visitors a central place to find:

  • Your physical Address
  • Directions to you from any address
  • Recognizable locations in the surrounding area
  • Route planning
  • Estimated travel times
  • and more…

Updating/Adding Meta Information

Although search engines have come a long way, there’s still a lot to be said about making sure the basics are covered. Meta information serves up your information on a silver platter to search engines. It allows you to tell them exactly what your site is about, why people should visit it, and keywords that describe your site content. And although it’s only a piece of the puzzle when it comes to Search Engine Optimization (SEO), it’s still best practices to have then readily available for the search engines to read.

Use Header Tags

When search engines visit your site, they attempt to discover what your site is about. Are you a doctor website, a real estate company, a bank, or a personal site? This is one of the questions a search engine tries to answer. One way they do this is by gathering all the information on your site and see what you call attention to in the HTML code of your site. What is in bold, what is underlined, etc. One of the bigger tags they look at are the header tags <h1>,<h2>, etc. A H1 tag tells the search engine, this text is the most important thing on my site, so pay special attention to it.

Because CSS can style header tags to look like common text, you may be looking at header tags and not even realize it, but the search engines know it’s there. And if you have an H1 tag wrapped around “Contact Us” you’re not getting much SEO use out of it. So look through your site and insure you have H1 tags wrapped around the text you feel is the most important on the page.

Add Professional Photography

You’re a professional business, so it doesn’t make much sense to use photos quickly taken by a coworker on your site. Professional photography adds a more official look and feel to your site and makes it more visually appealing to your visitors. Additionally, long blocks of text are typically not read on websites, but by breaking text apart with relevant images you can supply a lot of content to your visitors and increase the chance they’ll read it all. At the very least aim to have one relevant image per page. If your content scrolls to additional pages, try to have one image visible for every page down you can scroll.