Branding is the use of a name, term, design, symbol, or other feature to identify a product or service and distinguish it from those of other producers.
Branding is important because it is the first step in creating and promoting a product or service. It is also important to understand what people want and to create a brand that is understood and respected.
A branding agency is responsible for the branding of a company's products and services with a specific target market. This can include creating brand awareness for the company's products and services, creating marketing campaigns, and developing marketing materials.
Marketing agencies are typically more focused on creating sales and marketing campaigns that target specific demographics, while branding agencies are more focused on creating images and brand names for products.