 Pay-per-click is a form of advertising that allows users to click on ads that are associated with specific websites or pages.

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What is PPC? Pay Per Click Advertising / Marketing Explained by Bluehost

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PPC management involves controlling the spread of web traffic by usingprotocols to connect web servers to connect to web traffic.

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PPC Management: What is it & How to Use it to Grow Your Business

PPC management is the process of managing the resources of a website. PPC (per-page content) is the primary way that a website's resources are managed, and it is often used to determine the amount of time and resources that a website can spend on content.The two most common types of PPC management are content marketing and marketing automation. Content marketing is the process of creating and managing a content strategy, and marketing automation is the use of marketing tools and techniques to help with the management of resources and content.

What Is Pay-Per-Click?